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4ID holds a 2-day 2020 Public Affairs workshop via zoom


Philippine Information Agency
21 Nov 2020

CAGAYAN DE ORO CITY, Nov. 21 (PIA) - The 4th Infantry Division kicked-off the first of its two-day 2020 Public Affairs seminar workshop for Visayas, EASTMINCOM, and WESTMINCOM leg at Camp Evangelista to further improve military communication capabilities and information dissemination in relation to ending local communist armed conflict, COVID-19 pandemic initiatives, and civic military operations in the country.

In the first day of the workshop, Public Affairs Branch Chief CPT Gizelle G Lim shared an overview of the action taken on issues and concerns they have received.

CPT Gizelle G Lim also presented tips in news writing, as she emphasized the importance of sharing stories that "promote a culture of peace founded on respect for human rights, unity, and reconciliation" while underscoring the huge role civil society groups play in contributing to inclusivity and engaging communities in conflict prevention and proactive support of army narratives.

To discuss Social Media Content Creation 'in telling army stories', Information Officer Jasper Marie Rucat of the Philippine Information Agency (PIA) - 10 presented the intricacies and strategic maneuvers in using the virtual platform in reaching the digitally-inclined demographic of 73 million social media users in the country.

"Gone are the days na didto ta mag (that we use to) rely on newspaper, ang pinaka hit karon kay (what's relevant now is) social media, we need to get with the times, so we want to make sure our government agencies especially the army must be able to penetrate social media," she said.

Emphasizing the strong impact that social media brings in swinging public perception and how the platform is open for everyone, she added that it is accessibility that bridges a more personal touch in communication efforts.

"Social media is the fastest way and the cheapest way for us to inform the public on what we are doing, through social media there is personal connection and exchange between two parties due to its ability to exchange ideas." she shared, while also cautioning of its double-edged sword if one fails to properly use its two way story telling platform.

The second presenter, Vice Chairman of Marketing Jay Eusebio of UNTV, gave advice on Online Radio Broadcasting and how to be become an efficient broadcaster in the age of social media.

"In effective broadcasting, we would need to look at the appropriate platform, content, audience, personalities, branding, and supporting organizations. In the 110 million population of our nation, who are we doing the broadcast for?" he said, noting the importance of establishing branding, having the right identity for the initiative, and a strong support network.

Eusebio also added that aside from the technical aspect, to become effective in broadcasting one must cultivate credibility through meticulous research and being constantly informed. "Influence is key, people listen when one with influence talks, there is a certain credibility one must develop, kailangan mayroon credibility ang nagsasalita (the speaker must be credible)." He said.

Further, he added that along the way as one develops their credibility, their aura of influence also grows but warns that "aside from na bi-build yan (aside from being built), it can also be destroyed. Once you lose your credibility, hindi na kayong paniniwalaan ng mga tao (the people won't believe you anymore)." (VPSB)

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